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#CHANGE! New Year’s Resolutions that Could Change the World

New Year’s resolutions, we make them then break them. In fact, 1 in 3 of us have given them up by the end of January and less than half of us make it past the 6-month mark. But could New Year be an opportunity to #CHANGE and if so, how? According to the latest research, if we have a goal range that is realistic and a meaningful purpose, it is possible to make positive changes, for ourselves, our communities and the world. But knowing where to start is often the hardest task of all. So for one of my own New Year’s resolutions I’m doing what I can to help change happen. I’ve put together a handy guide (based on social impact research) of the top 10 most effective changes we could all make that

#CHANGE! Can we change ignorance at Christmas?

I was in central Brighton today with my husband and we bumped into a good friend and his daughter. We have an ongoing banter about using the bus (which he hates) and he commented on the fact that he had taken the bus into town and couldn’t believe the cost of the ticket. I responded ‘well at least you didn’t bring the car which has a bigger cost to the planet.’ I have long been aware of his and his family’s car use (yes, even for super short trips that would take 10 minutes on foot and are well documented to be a big contributor to congestion, pollution and climate change) but nothing prepared me for his response. ‘That’s not true’, he said, shaking his head. He has a great sense of humour a

#CHANGE! Can reading this blog change your behaviour?

‘People who are crazy enough to think they can change the world, are the ones who do.’ Rob Siltanen 8 million tons of plastic enter the oceans each year, killing over 1 million marine creatures.[1] Car use causes over 7 million premature deaths every year due to air pollution, whilst also breaking down communities and making us more selfish and individualistic.[2] Each minute, 28 girls are married before they are ready[3]; women aged 15-44 are more at risk from rape and domestic violence than from cancer, motor accidents, war and malaria.[4] Does any of this sound right to you? If not, what is it that will motivate you to change your behaviour and by consequence, the world? Can reading this

#CHANGE! A new blog series that looks to the future

‘If you don't like something, change it. If you can't change it, change your attitude’. Maya Angelou Welcome to #CHANGE! This frank weekly blog series asks why bold change is needed to cope with the monumental challenges our world is facing. In a digital era, of significant shift, I’ll be asking what we want to and need to transform, how we are coping with change and whether people, communities and businesses can fundamentally remodel for our future? I want to learn what motivates us to alter our behaviour and our habits, how we can spark the positive, conscious revolution that’s needed and understand what it takes to be a change-maker. Through interviews, challenges and street research, I’m

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United Kingdom | benita@benitamatofska.com