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Want to Change the World? Then Change the Narrative

If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and shifts opinions. Whether the story is true or right or in the best interests of people and planet – well that’s a different story altogether. Boris Johnson’s chief special advisor Dominic Cummings knows only too well how to tell and sell a story – from Michael Gove’s battering of the education system, to the Vote Leave campaign and last Thursday’s General Election. Yes, sad to say, campaign slogans and strategically chosen narratives (even if lies) win out, over practice and policies (even if they’re the truth). So it’s clear to me that to change the world, we n

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United Kingdom | benita@benitamatofska.com