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United Kingdom | benita@benitamatofska.com

December 16, 2019

If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and shifts opinions. Whether the story is true or right or in the best interests of people and planet – well that’s a different story altoget...

June 16, 2019

Three years of research for my book Generation Share published today for Global Sharing Week evidences the untold story of how the Sharing Economy could save and protect the planet. The largest collection of 200 case studies illustrates for the first time, the global i...

June 3, 2019

“I’m passionate about making the right choices for the planet, when I was in school, we had to imagine future scenarios for the fashion industry. I read about the Sharing Economy and thought, ‘why isn’t this happening in fashion?’ It makes so much more sense.”


May 20, 2019

"Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had as a child. I set myself the goal of winning the Paralympics when I was 13 and I wondered as an adult, what was in me that made me pe...

April 29, 2019

"Companies will never love a company until the employees love it first."  Simon Sinek.

The role of business as we know it will change as people focus on doing what they love, being valued for their talents and living to create and thrive rather than ‘work’ as we curren...

April 15, 2019

Intelligence is the ability to adapt to change.

Stephen Hawking.

Adaptability is the simple secret of survival.

Jessica Hagedorn

True innovation does not exist without sharing. If you do not open up and share, it is not innovative because innovation is something tha...

April 8, 2019

The opposite of bravery is not cowardice but conformity.  

   Dr Robert Anthony

Our big vision is to connect everyone, so that we are all well fed. If we could displace 5-10% of new purchases at supermarkets, the downstream impact would be phenomenal for the...

April 1, 2019

I was at a meeting in Germany on Friday and the senior director of BMW was there and they were talking about it no longer being a car company but a mobility company, they would never have said that 10 years ago, so technology has changed everything. If BMW can’t respo...

March 25, 2019

The Sharing Economy is about sustainable futures and offers an opportunity for businesses to rethink their structure, relationships with their workers, investors, partners and competitors to grow into the future. That means finding other definitions of value and busin...

March 17, 2019

I met a homeless man on the steps of my local train station next to a stack of newspapers. He told me what it felt like to be locked out from the world and not be able to read. I wanted to take a small amount of money and make a long term, investment in his future, bu...

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