By Benita Matofska and Sophie Sheinwald


Generation Share  published on June 17th 2019 for Global Sharing Week, takes readers on a journey around the globe to meet the people who are changing and saving lives by building a Sharing Economy. Through stunning photography, social commentary and interviews with 200 change-makers worldwide, Generation Share showcases extraordinary stories demonstrating the power of Sharing. From the woman transforming the lives of slum girls in India, to the UK entrepreneur who has started a food sharing revolution; you’ll discover the creators of a life-saving human milk bank, a trust cafe and a fashion library who are changing the world.


A collaboration between speaker, social change-maker and global Sharing Economy expert Benita Matofska and photographer Sophie Sheinwald, Generation Share brings to life the phenomenon causing the most significant shift in society since the Industrial Revolution.

Generation Share includes the largest collection of  Sharing Economy case studies with over 200 interviews and photographs of people and their change-making Sharing activities from more than 30 countries including: India, Egypt, Columbia, Mexico, Kenya, Nigeria, Barbados, Morocco, Israel, Spain, Netherlands, Germany, UK, Australia, Portugal, Brazil, South Korea, Greece and Russia.  By bringing these incredible stories of sharers to a global audience, we intend to inspire and change more lives through sharing. 


Benita and Sophie ran a successful crowdfunding campaign on Kickstarter to raise funds for the Generation Share travel costs. Travel was completed in 2018 and the book was published on June 17th, 2019 for Global Sharing Week by non-profit publishers Policy Press (an imprint of Bristol University Press) who bring books of social impact to readers worldwide. Printed sustainably from waste materials, each copy of Generation Share sold, will plant a tree and educate a slum-based girl in India, helping to share the love and inspire more sharing with every purchase. You can purchase your copy here


The Generation Share book is the first product of a pioneering brand that will include public photography exhibitions, film, TV and digital media.

Generation Share World Tour

June 17th saw the start of the Generation Share World Tour, which to date has attracted  over 2,000 people to 28 launch events worldwide. Locations so far include: London, Brighton, Manchester, Cardiff, Leeds, Glasgow, Edinburgh, Paris, Lisbon, Barcelona, Amsterdam, New York, San Francisco and Mumbai. The Generation Share World Tour will continue in 2020 with launches being planned in Singapore, Malaysia, Thailand, Tokyo and Tel Aviv.

If you are a future-facing bookstore, cultural, innovation centre or pioneering destination and would like to host a launch as part of the ground-breaking Generation Share World Tour,  please get in touch.

Give the Gift that Keeps on Giving

Generation Share has been dubbed 'the big yellow book of hope' and is inspiring people worldwide. Generation Share is made from 100% waste materials, each copy sold, plants a tree and educates a slum-based girl in India, helping to share the love and inspire more sharing with every purchase.  Why not give the gift that keeps on giving this holiday season? Thanks to Generation Share, Aarti Naik, founder of  Sakhi School for slum-based girls is planning to open a new slum school  for girls in 2020.  Help us to change lives and get your copy here.




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