Benita Matofska
Greenwashing: Are you falling into the trap?
Sustainability is key to profitability – it’s big business, a $12 trillion per year kind of big . With companies adopting climate...
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The Latest from Benita's Blog
Benita Matofska
Sep 175 min
International Women’s Day: Why Women are key to Climate Changemaking
“The climate crisis has already been solved. We already have the facts and solutions. All we have to do is wake up and change.”...
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Benita Matofska
Sep 179 min
Why B Corps Mean Better Business
“It is increasingly clear that the way forward on our journey towards 2030 needs to use the power of business as leverage to grow a...
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Benita Matofska
Sep 174 min
Real Zero: When it Comes to Climate Change, is Your Business Making it or Faking it?
All businesses need to reach what's known as ' net-zero' by 2050 – that’s the law. Net zero is where greenhouse gases going into the...
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Benita Matofska
Sep 174 min
What is Sustainability Leadership? And why does it Matter?
With 40˚+ temperatures hitting the UK for the second time in a matter of weeks, the impacts of climate change are hard to ignore. Indeed,...
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Benita Matofska
Aug 3, 20213 min
Climate, Covid, Racism. Change is needed but difficult.
By Benita Matofska Wildfires in Turkey, floods in Germany, racist football fans spread hatred at the Euro 2020 final, and over 4 million...
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Benita Matofska
Sep 14, 20207 min
Build Back Better: Why we all need to become Changemakers and join the Social Economy
“The secret of change is to focus all of your energy not on fighting the old but on building the new.” Socrates The...
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Benita Matofska
Sep 7, 20202 min
Build Back Better: Why we all Need to Become Changemakers
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly”. ...
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Benita Matofska
Apr 22, 20201 min
A Poem for Businesses on Earth Day
Poetry for a Pandemic A Poem for Businesses on Earth Day As the people gasp for air And the planet starts to breathe As we stay inside...
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Benita Matofska
Apr 6, 20203 min
Covid-19: How the Real Sharing Economy Will Save Us
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly.” Desmond...
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Benita Matofska
Mar 24, 20206 min
Love in the Time of Corona: Pt 2
'A single act of kindness throws out roots in all directions, and the roots spring up and make new trees.' Amelia Earhart Over the last...
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Benita Matofska
Mar 18, 20201 min
Love in the Time of Corona
Blue skies over China, fish in Venice canals, communities in isolation serenading each other in Italy , the coronavirus may be changing...
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Benita Matofska
Dec 16, 20192 min
Want to Change the World? Then Change the Narrative
If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and...
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Benita Matofska
Jun 16, 20195 min
Generation Share: How the Sharing Economy could save the Planet
Three years of research for my book Generation Share published today for Global Sharing Week evidences the untold story of how the...
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Benita Matofska
Jun 3, 20193 min
Become a Change-Maker Brand: Part 7
“I’m passionate about making the right choices for the planet, when I was in school, we had to imagine future scenarios for the fashion...
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Benita Matofska
May 20, 20193 min
Become a Change-Maker Brand: Part 6
"Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...
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Benita Matofska
Apr 29, 20194 min
Become a Change-Maker Brand: Part 5
"Companies will never love a company until the employees love it first." Simon Sinek. “The role of business as we know it will change as...
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Benita Matofska
Apr 15, 20196 min
Become a Change-Maker Brand: Part 4
“ Intelligence is the ability to adapt to change. ” Stephen Hawking. “ Adaptability is the simple secret of survival. ” Jessica Hagedorn...
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Benita Matofska
Apr 8, 20194 min
Become a Change-Maker Brand: Part 3
“The opposite of bravery is not cowardice but conformity.” Dr Robert Anthony “Our big vision is to connect everyone, so that we are all...
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Benita Matofska
Apr 1, 20195 min
Become a Change-Maker Brand: Part 2
“I was at a meeting in Germany on Friday and the senior director of BMW was there and they were talking about it no longer being a car...
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