Benita Matofska
Climate, Covid, Racism. Change is needed but difficult.
By Benita Matofska Wildfires in Turkey, floods in Germany, racist football fans spread hatred at the Euro 2020 final, and over 4 million...
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The Latest from Benita's Blog
Benita Matofska
Sep 14, 20207 min
Build Back Better: Why we all need to become Changemakers and join the Social Economy
“The secret of change is to focus all of your energy not on fighting the old but on building the new.” Socrates The...
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Benita Matofska
Sep 7, 20202 min
Build Back Better: Why we all Need to Become Changemakers
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly”. ...
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Benita Matofska
Apr 22, 20201 min
A Poem for Businesses on Earth Day
Poetry for a Pandemic A Poem for Businesses on Earth Day As the people gasp for air And the planet starts to breathe As we stay inside...
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Benita Matofska
Apr 6, 20203 min
Covid-19: How the Real Sharing Economy Will Save Us
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly.” Desmond...
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Benita Matofska
Dec 16, 20192 min
Want to Change the World? Then Change the Narrative
If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and...
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Benita Matofska
Jun 16, 20195 min
Generation Share: How the Sharing Economy could save the Planet
Three years of research for my book Generation Share published today for Global Sharing Week evidences the untold story of how the...
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Benita Matofska
Jun 3, 20193 min
Become a Change-Maker Brand: Part 7
“I’m passionate about making the right choices for the planet, when I was in school, we had to imagine future scenarios for the fashion...
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Benita Matofska
May 20, 20193 min
Become a Change-Maker Brand: Part 6
"Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...
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Benita Matofska
Apr 29, 20194 min
Become a Change-Maker Brand: Part 5
"Companies will never love a company until the employees love it first." Simon Sinek. “The role of business as we know it will change as...
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Benita Matofska
Apr 15, 20196 min
Become a Change-Maker Brand: Part 4
“ Intelligence is the ability to adapt to change. ” Stephen Hawking. “ Adaptability is the simple secret of survival. ” Jessica Hagedorn...
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Benita Matofska
Apr 8, 20194 min
Become a Change-Maker Brand: Part 3
“The opposite of bravery is not cowardice but conformity.” Dr Robert Anthony “Our big vision is to connect everyone, so that we are all...
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Benita Matofska
Apr 1, 20195 min
Become a Change-Maker Brand: Part 2
“I was at a meeting in Germany on Friday and the senior director of BMW was there and they were talking about it no longer being a car...
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Benita Matofska
Mar 25, 20193 min
Become a Change-Maker Brand: Part 1
“The Sharing Economy is about sustainable futures and offers an opportunity for businesses to rethink their structure, relationships with...
95 views0 comments
Benita Matofska
Mar 17, 20195 min
Anatomy of a Change-Maker: Part 6
“I met a homeless man on the steps of my local train station next to a stack of newspapers. He told me what it felt like to be locked out...
54 views0 comments
Benita Matofska
Mar 11, 20194 min
Anatomy of a Change-Maker: Part 5
“Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...
34 views0 comments
Benita Matofska
Mar 4, 20194 min
Anatomy of a Change-Maker: Part 4
“In Greece, people share in times of recession because they want to demonstrate their generosity; that their sharing is not determined by...
38 views0 comments
Benita Matofska
Feb 25, 20193 min
Anatomy of a Change-Maker: Part 3
“True innovation does not exist without sharing. If you do not open up and share, it is not innovative because innovation is something...
40 views0 comments
Benita Matofska
Feb 18, 20193 min
Anatomy of a Change-Maker: Part Two
“Wanting to change the world was not common in Egyptian culture. I went into the poorest areas, where the women ‘waste pickers’ were...
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Benita Matofska
Feb 11, 20192 min
Can Businesses Change the World?
I was heartened to hear last week that Nestlé are reducing its use of plastics and have finally pledged to phase out plastic Smarties...
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