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United Kingdom | benita@benitamatofska.com


The Sharing Economy is the biggest business trend of the last 100 years and Benita is a world-leading expert. Her masterclasses and strategy sessions enable businesses to enter, participate and succeed in this growing market, set to outstrip traditional sectors by 2020 by becoming change-maker brands.

Now, people can trade peer-to-peer and people want to know where their products came from and how they impact the world. Businesses can no longer focus solely on the creation of commercial value, they also need to create social and environmental value. Benita works with businesses and organisations to deliver this and secure their sustainable future. 


Benita helps organisations understand the breadth of  the Sharing Economy, that it is more than a group of new tech companies like Airbnb that have disrupted traditional sectors by, for example providing access to more rooms than the Hilton Group did in 100 years. Using global intelligence, industry insights and frontline experience of change-making, Benita works with organisations to help them understand how they can secure their place in the future by creating value to the economy, people and planet.  


Benita is a globally renowned change-maker and Sharing Economy expert who works with companies to help them participate and succeed in this all-important sector. With unique market intelligence and industry relationships across all 23 verticals of the Sharing Economy , Benita is well-placed to ensure that companies stay ahead and learn the importance of 'collaborative advantage' and how to become 'change-maker' brands. 

Benita knows that businesses and organisations in all sectors and geographies can benefit from becoming change-maker brands. Her tailor made solutions offer support and consultancy in the following areas:

Anatomy of a Change-maker

Trends and Market Overview

Sharing Economy Trends

Sector Case Studies

Market Entry Recommendations

Change-maker and Sharing Economy Strategy

Innovation Solutions

Industry Introductions and Partnerships

To learn how your company can benefit from change-making and the Sharing Economy contact: benita@benitamatofska.com