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The Latest from Benita's Blog

Benita Matofska
Sep 7, 20202 min read
Build Back Better: Why we all Need to Become Changemakers
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly”. ...
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Benita Matofska
Dec 16, 20192 min read
Want to Change the World? Then Change the Narrative
If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and...
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Benita Matofska
Jun 16, 20195 min read
Generation Share: How the Sharing Economy could save the Planet
Three years of research for my book Generation Share published today for Global Sharing Week evidences the untold story of how the...
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Benita Matofska
Jun 3, 20193 min read
Become a Change-Maker Brand: Part 7
“I’m passionate about making the right choices for the planet, when I was in school, we had to imagine future scenarios for the fashion...
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Benita Matofska
May 20, 20193 min read
Become a Change-Maker Brand: Part 6
"Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...
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Benita Matofska
Apr 15, 20196 min read
Become a Change-Maker Brand: Part 4
“ Intelligence is the ability to adapt to change. ” Stephen Hawking. “ Adaptability is the simple secret of survival. ” Jessica Hagedorn...
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Benita Matofska
Mar 25, 20193 min read
Become a Change-Maker Brand: Part 1
“The Sharing Economy is about sustainable futures and offers an opportunity for businesses to rethink their structure, relationships with...
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Benita Matofska
Feb 11, 20193 min read
Anatomy of a Change-Maker: Part 1
“Sharing means saving future generations, if we offer better education, children can grow up to be good human beings, making a positive...
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Benita Matofska
Feb 3, 20192 min read
What Makes a Change-Maker?
“Our big vision is to connect everyone, so that we are all well fed. If we could displace 5-10% of new purchases at supermarkets, the...
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Benita Matofska
Jan 14, 20192 min read
CAN PUBLIC SPEAKING CHANGE THE WORLD?
A friend of mine started a new job recently and when I saw her last Thursday for our first community choir rehearsal of the year, I asked...
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Benita Matofska
Jan 6, 20192 min read
Is Convenience the Enemy of Change?
Fast fashion, fast food, fast delivery. Our need-it-now super speed lifestyles are not only causing irreparable damage to the planet, but...
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Benita Matofska
Dec 24, 20183 min read
#CHANGE! Can we change ignorance at Christmas?
I was in central Brighton today with my husband and we bumped into a good friend and his daughter. We have an ongoing banter about using...
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Benita Matofska
Dec 16, 20183 min read
#CHANGE! Can reading this blog change your behaviour?
‘People who are crazy enough to think they can change the world, are the ones who do.’ Rob Siltanen 8 million tons of plastic enter the...
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Benita Matofska
Dec 9, 20182 min read
#CHANGE! A new blog series that looks to the future
‘If you don't like something, change it. If you can't change it, change your attitude’. Maya Angelou Welcome to #CHANGE! This frank...
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