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The Latest from Benita's Blog

Benita Matofska
Aug 3, 20213 min read
Climate, Covid, Racism. Change is needed but difficult.
By Benita Matofska Wildfires in Turkey, floods in Germany, racist football fans spread hatred at the Euro 2020 final, and over 4 million...
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Benita Matofska
Dec 16, 20192 min read
Want to Change the World? Then Change the Narrative
If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and...
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Benita Matofska
Jun 16, 20195 min read
Generation Share: How the Sharing Economy could save the Planet
Three years of research for my book Generation Share published today for Global Sharing Week evidences the untold story of how the...
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Benita Matofska
May 20, 20193 min read
Become a Change-Maker Brand: Part 6
"Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...
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Benita Matofska
Apr 29, 20194 min read
Become a Change-Maker Brand: Part 5
"Companies will never love a company until the employees love it first." Simon Sinek. “The role of business as we know it will change as...
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Benita Matofska
Apr 15, 20196 min read
Become a Change-Maker Brand: Part 4
“ Intelligence is the ability to adapt to change. ” Stephen Hawking. “ Adaptability is the simple secret of survival. ” Jessica Hagedorn...
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Benita Matofska
Apr 8, 20194 min read
Become a Change-Maker Brand: Part 3
“The opposite of bravery is not cowardice but conformity.” Dr Robert Anthony “Our big vision is to connect everyone, so that we are all...
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Benita Matofska
Mar 11, 20194 min read
Anatomy of a Change-Maker: Part 5
“Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...
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Benita Matofska
Feb 25, 20193 min read
Anatomy of a Change-Maker: Part 3
“True innovation does not exist without sharing. If you do not open up and share, it is not innovative because innovation is something...
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Benita Matofska
Apr 30, 20183 min read
GENERATION SHARE: A SNEAK PREVIEW
Meet Ashok Rathod, a slum based social entrepreneur who is transforming the lives of slum kids in Mumbai through football.
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Benita Matofska
Dec 14, 20174 min read
Why the Sharing Economy Will Matter (to Your Life and Business) in 2018
Sharing Economy speaker and expert explains how your business can benefit from participation in the Sharing Economy.
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