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The Latest from Benita's Blog
Benita Matofska
Aug 3, 20213 min read
Climate, Covid, Racism. Change is needed but difficult.
By Benita Matofska Wildfires in Turkey, floods in Germany, racist football fans spread hatred at the Euro 2020 final, and over 4 million...
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Benita Matofska
Sep 7, 20202 min read
Build Back Better: Why we all Need to Become Changemakers
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly”. ...
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Benita Matofska
Apr 22, 20201 min read
A Poem for Businesses on Earth Day
Poetry for a Pandemic A Poem for Businesses on Earth Day As the people gasp for air And the planet starts to breathe As we stay inside...
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Benita Matofska
Apr 6, 20203 min read
Covid-19: How the Real Sharing Economy Will Save Us
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly.” Desmond...
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Benita Matofska
Jun 3, 20193 min read
Become a Change-Maker Brand: Part 7
“I’m passionate about making the right choices for the planet, when I was in school, we had to imagine future scenarios for the fashion...
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Benita Matofska
Apr 29, 20194 min read
Become a Change-Maker Brand: Part 5
"Companies will never love a company until the employees love it first." Simon Sinek. “The role of business as we know it will change as...
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Benita Matofska
Apr 15, 20196 min read
Become a Change-Maker Brand: Part 4
“ Intelligence is the ability to adapt to change. ” Stephen Hawking. “ Adaptability is the simple secret of survival. ” Jessica Hagedorn...
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Benita Matofska
Mar 25, 20193 min read
Become a Change-Maker Brand: Part 1
“The Sharing Economy is about sustainable futures and offers an opportunity for businesses to rethink their structure, relationships with...
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Benita Matofska
Mar 17, 20195 min read
Anatomy of a Change-Maker: Part 6
“I met a homeless man on the steps of my local train station next to a stack of newspapers. He told me what it felt like to be locked out...
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Benita Matofska
Mar 4, 20194 min read
Anatomy of a Change-Maker: Part 4
“In Greece, people share in times of recession because they want to demonstrate their generosity; that their sharing is not determined by...
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Benita Matofska
Feb 25, 20193 min read
Anatomy of a Change-Maker: Part 3
“True innovation does not exist without sharing. If you do not open up and share, it is not innovative because innovation is something...
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Benita Matofska
Feb 11, 20192 min read
Can Businesses Change the World?
I was heartened to hear last week that Nestlé are reducing its use of plastics and have finally pledged to phase out plastic Smarties...
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Benita Matofska
Dec 16, 20183 min read
#CHANGE! Can reading this blog change your behaviour?
‘People who are crazy enough to think they can change the world, are the ones who do.’ Rob Siltanen 8 million tons of plastic enter the...
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Benita Matofska
Dec 9, 20182 min read
#CHANGE! A new blog series that looks to the future
‘If you don't like something, change it. If you can't change it, change your attitude’. Maya Angelou Welcome to #CHANGE! This frank...
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