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The Latest from Benita's Blog


A Poem for Businesses on Earth Day
Poetry for a Pandemic A Poem for Businesses on Earth Day As the people gasp for air And the planet starts to breathe As we stay inside...

Benita Matofska
Apr 22, 20201 min read
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Generation Share: How the Sharing Economy could save the Planet
Three years of research for my book Generation Share published today for Global Sharing Week evidences the untold story of how the...

Benita Matofska
Jun 16, 20195 min read
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Become a Change-Maker Brand: Part 6
"Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...

Benita Matofska
May 20, 20193 min read
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Become a Change-Maker Brand: Part 5
"Companies will never love a company until the employees love it first." Simon Sinek. “The role of business as we know it will change as...

Benita Matofska
Apr 29, 20194 min read
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Anatomy of a Change-Maker: Part 6
“I met a homeless man on the steps of my local train station next to a stack of newspapers. He told me what it felt like to be locked out...

Benita Matofska
Mar 17, 20195 min read
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Anatomy of a Change-Maker: Part 3
“True innovation does not exist without sharing. If you do not open up and share, it is not innovative because innovation is something...

Benita Matofska
Feb 25, 20193 min read
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What Makes a Change-Maker?
“Our big vision is to connect everyone, so that we are all well fed. If we could displace 5-10% of new purchases at supermarkets, the...

Benita Matofska
Feb 3, 20192 min read
19 views
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GENERATION SHARE: A SNEAK PREVIEW
Meet Ashok Rathod, a slum based social entrepreneur who is transforming the lives of slum kids in Mumbai through football.

Benita Matofska
Apr 30, 20183 min read
75 views
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Why the Sharing Economy Will Matter (to Your Life and Business) in 2018
Sharing Economy speaker and expert explains how your business can benefit from participation in the Sharing Economy.

Benita Matofska
Dec 14, 20174 min read
403 views
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Why We Should Be More Preoccupied With The Sharing Economy Than Brexit
Party conference pageantry is over for another year. For nearly a month, the political chatter has been dominated by Brexit and ministers...

Benita Matofska
Oct 6, 20174 min read
145 views
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TOP 5 Tips for Future-Proofing Your Business in 2017
In a fragile economy, it’s more important than ever to stay ahead of the game and ensure that your business is fit for the future....

Benita Matofska
Jun 8, 20172 min read
40 views
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Where's the Sharing in the Sharing Economy?
Renting a room from a peer, paying to take a ride with someone who is driving to the same destination, buying a ticket for a grub club…...

Benita Matofska
Feb 16, 20174 min read
132 views
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