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The Latest from Benita's Blog
Benita Matofska
Aug 3, 20213 min read
Climate, Covid, Racism. Change is needed but difficult.
By Benita Matofska Wildfires in Turkey, floods in Germany, racist football fans spread hatred at the Euro 2020 final, and over 4 million...
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Benita Matofska
Sep 7, 20202 min read
Build Back Better: Why we all Need to Become Changemakers
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly”. ...
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Benita Matofska
Apr 6, 20203 min read
Covid-19: How the Real Sharing Economy Will Save Us
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly.” Desmond...
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Benita Matofska
Mar 18, 20201 min read
Love in the Time of Corona
Blue skies over China, fish in Venice canals, communities in isolation serenading each other in Italy , the coronavirus may be changing...
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Benita Matofska
Dec 16, 20192 min read
Want to Change the World? Then Change the Narrative
If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and...
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Benita Matofska
Jun 16, 20195 min read
Generation Share: How the Sharing Economy could save the Planet
Three years of research for my book Generation Share published today for Global Sharing Week evidences the untold story of how the...
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Benita Matofska
Jun 3, 20193 min read
Become a Change-Maker Brand: Part 7
“I’m passionate about making the right choices for the planet, when I was in school, we had to imagine future scenarios for the fashion...
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Benita Matofska
May 20, 20193 min read
Become a Change-Maker Brand: Part 6
"Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...
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Benita Matofska
Apr 29, 20194 min read
Become a Change-Maker Brand: Part 5
"Companies will never love a company until the employees love it first." Simon Sinek. “The role of business as we know it will change as...
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Benita Matofska
Apr 15, 20196 min read
Become a Change-Maker Brand: Part 4
“ Intelligence is the ability to adapt to change. ” Stephen Hawking. “ Adaptability is the simple secret of survival. ” Jessica Hagedorn...
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Benita Matofska
Apr 1, 20195 min read
Become a Change-Maker Brand: Part 2
“I was at a meeting in Germany on Friday and the senior director of BMW was there and they were talking about it no longer being a car...
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Benita Matofska
Mar 4, 20194 min read
Anatomy of a Change-Maker: Part 4
“In Greece, people share in times of recession because they want to demonstrate their generosity; that their sharing is not determined by...
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Benita Matofska
Feb 25, 20193 min read
Anatomy of a Change-Maker: Part 3
“True innovation does not exist without sharing. If you do not open up and share, it is not innovative because innovation is something...
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Benita Matofska
Feb 18, 20193 min read
Anatomy of a Change-Maker: Part Two
“Wanting to change the world was not common in Egyptian culture. I went into the poorest areas, where the women ‘waste pickers’ were...
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Benita Matofska
Feb 3, 20192 min read
What Makes a Change-Maker?
“Our big vision is to connect everyone, so that we are all well fed. If we could displace 5-10% of new purchases at supermarkets, the...
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Benita Matofska
Jan 27, 20192 min read
Can Positivity Change the World?
‘The day is lost on which you have not laughed.’ My dad, who celebrates his 80th birthday this year, raised me with this positive mantra,...
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Benita Matofska
Dec 16, 20183 min read
#CHANGE! Can reading this blog change your behaviour?
‘People who are crazy enough to think they can change the world, are the ones who do.’ Rob Siltanen 8 million tons of plastic enter the...
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Benita Matofska
Dec 9, 20182 min read
#CHANGE! A new blog series that looks to the future
‘If you don't like something, change it. If you can't change it, change your attitude’. Maya Angelou Welcome to #CHANGE! This frank...
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Benita Matofska
Apr 30, 20183 min read
GENERATION SHARE: A SNEAK PREVIEW
Meet Ashok Rathod, a slum based social entrepreneur who is transforming the lives of slum kids in Mumbai through football.
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Benita Matofska
Feb 16, 20174 min read
Where's the Sharing in the Sharing Economy?
Renting a room from a peer, paying to take a ride with someone who is driving to the same destination, buying a ticket for a grub club…...
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