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The Latest from Benita's Blog


Build Back Better: Why we all need to become Changemakers and join the Social Economy
“The secret of change is to focus all of your energy not on fighting the old but on building the new.” Socrates The...

Benita Matofska
Sep 14, 20207 min read


Want to Change the World? Then Change the Narrative
If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and...

Benita Matofska
Dec 16, 20192 min read


Generation Share: How the Sharing Economy could save the Planet
Three years of research for my book Generation Share published today for Global Sharing Week evidences the untold story of how the...

Benita Matofska
Jun 16, 20195 min read


Become a Change-Maker Brand: Part 7
“I’m passionate about making the right choices for the planet, when I was in school, we had to imagine future scenarios for the fashion...

Benita Matofska
Jun 3, 20193 min read


Become a Change-Maker Brand: Part 6
"Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...

Benita Matofska
May 20, 20193 min read


Become a Change-Maker Brand: Part 5
"Companies will never love a company until the employees love it first." Simon Sinek. “The role of business as we know it will change as...

Benita Matofska
Apr 29, 20194 min read


Become a Change-Maker Brand: Part 4
“ Intelligence is the ability to adapt to change. ” Stephen Hawking. “ Adaptability is the simple secret of survival. ” Jessica Hagedorn...

Benita Matofska
Apr 15, 20196 min read


Become a Change-Maker Brand: Part 3
“The opposite of bravery is not cowardice but conformity.” Dr Robert Anthony “Our big vision is to connect everyone, so that we are all...

Benita Matofska
Apr 8, 20194 min read


Become a Change-Maker Brand: Part 2
“I was at a meeting in Germany on Friday and the senior director of BMW was there and they were talking about it no longer being a car...

Benita Matofska
Apr 1, 20195 min read


Become a Change-Maker Brand: Part 1
“The Sharing Economy is about sustainable futures and offers an opportunity for businesses to rethink their structure, relationships with...

Benita Matofska
Mar 25, 20193 min read


Anatomy of a Change-Maker: Part 6
“I met a homeless man on the steps of my local train station next to a stack of newspapers. He told me what it felt like to be locked out...

Benita Matofska
Mar 17, 20195 min read


Anatomy of a Change-Maker: Part 3
“True innovation does not exist without sharing. If you do not open up and share, it is not innovative because innovation is something...

Benita Matofska
Feb 25, 20193 min read


#CHANGE! Can reading this blog change your behaviour?
‘People who are crazy enough to think they can change the world, are the ones who do.’ Rob Siltanen 8 million tons of plastic enter the...

Benita Matofska
Dec 16, 20183 min read


#CHANGE! A new blog series that looks to the future
‘If you don't like something, change it. If you can't change it, change your attitude’. Maya Angelou Welcome to #CHANGE! This frank...

Benita Matofska
Dec 9, 20182 min read
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