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The Latest from Benita's Blog
Benita Matofska
Dec 16, 20192 min read
Want to Change the World? Then Change the Narrative
If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and...
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Benita Matofska
Jun 16, 20195 min read
Generation Share: How the Sharing Economy could save the Planet
Three years of research for my book Generation Share published today for Global Sharing Week evidences the untold story of how the...
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Benita Matofska
Jun 3, 20193 min read
Become a Change-Maker Brand: Part 7
“I’m passionate about making the right choices for the planet, when I was in school, we had to imagine future scenarios for the fashion...
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Benita Matofska
May 20, 20193 min read
Become a Change-Maker Brand: Part 6
"Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...
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Benita Matofska
Apr 29, 20194 min read
Become a Change-Maker Brand: Part 5
"Companies will never love a company until the employees love it first." Simon Sinek. “The role of business as we know it will change as...
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Benita Matofska
Apr 8, 20194 min read
Become a Change-Maker Brand: Part 3
“The opposite of bravery is not cowardice but conformity.” Dr Robert Anthony “Our big vision is to connect everyone, so that we are all...
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Benita Matofska
Apr 1, 20195 min read
Become a Change-Maker Brand: Part 2
“I was at a meeting in Germany on Friday and the senior director of BMW was there and they were talking about it no longer being a car...
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Benita Matofska
Mar 17, 20195 min read
Anatomy of a Change-Maker: Part 6
“I met a homeless man on the steps of my local train station next to a stack of newspapers. He told me what it felt like to be locked out...
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Benita Matofska
Mar 4, 20194 min read
Anatomy of a Change-Maker: Part 4
“In Greece, people share in times of recession because they want to demonstrate their generosity; that their sharing is not determined by...
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Benita Matofska
Feb 25, 20193 min read
Anatomy of a Change-Maker: Part 3
“True innovation does not exist without sharing. If you do not open up and share, it is not innovative because innovation is something...
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Benita Matofska
Feb 11, 20192 min read
Can Businesses Change the World?
I was heartened to hear last week that Nestlé are reducing its use of plastics and have finally pledged to phase out plastic Smarties...
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Benita Matofska
Feb 11, 20193 min read
Anatomy of a Change-Maker: Part 1
“Sharing means saving future generations, if we offer better education, children can grow up to be good human beings, making a positive...
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Benita Matofska
Jan 6, 20192 min read
Is Convenience the Enemy of Change?
Fast fashion, fast food, fast delivery. Our need-it-now super speed lifestyles are not only causing irreparable damage to the planet, but...
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Benita Matofska
Dec 31, 20185 min read
#CHANGE! New Year’s Resolutions that Could Change the World
New Year’s resolutions, we make them then break them. In fact, 1 in 3 of us have given them up by the end of January and less than half...
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Benita Matofska
Dec 24, 20183 min read
#CHANGE! Can we change ignorance at Christmas?
I was in central Brighton today with my husband and we bumped into a good friend and his daughter. We have an ongoing banter about using...
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Benita Matofska
Dec 9, 20182 min read
#CHANGE! A new blog series that looks to the future
‘If you don't like something, change it. If you can't change it, change your attitude’. Maya Angelou Welcome to #CHANGE! This frank...
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Benita Matofska
Apr 30, 20183 min read
GENERATION SHARE: A SNEAK PREVIEW
Meet Ashok Rathod, a slum based social entrepreneur who is transforming the lives of slum kids in Mumbai through football.
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Benita Matofska
Mar 6, 20185 min read
THE BEST PLACE FOR WOMEN IS IN THE SHARING ECONOMY
Much has been said about the phenomenon of this century, the Sharing Economy. Known as the biggest business trend of all time it’s making...
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Benita Matofska
Dec 14, 20174 min read
Why the Sharing Economy Will Matter (to Your Life and Business) in 2018
Sharing Economy speaker and expert explains how your business can benefit from participation in the Sharing Economy.
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Benita Matofska
Oct 6, 20174 min read
Why We Should Be More Preoccupied With The Sharing Economy Than Brexit
Party conference pageantry is over for another year. For nearly a month, the political chatter has been dominated by Brexit and ministers...
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