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Where's the Sharing in the Sharing Economy?

Renting a room from a peer, paying to take a ride with someone who is driving to the same destination, buying a ticket for a grub club… is this really sharing? It’s a question I’m often asked and it’s about the most commonly misunderstood aspect of the Sharing Economy. So, once and for all, I’ve decided to put the record straight. The definition of a Sharing Economy is a socio-economic system built around the sharing of human and physical resources[1]. This new booming market is growing faster than Facebook, Google and Yahoo combined[2], with a predicted value of over $335 billion by 2025[3], with the potential to boost the EU’s GDP by £125 billion[4] (but we won’t benefit from that!). With

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United Kingdom | benita@benitamatofska.com