Renting a room from a peer, paying to take a ride with someone who is driving to the same destination, buying a ticket for a grub club… is this really sharing? It’s a question I’m often asked and it’s about the most commonly misunderstood aspect of the Sharing Economy. So, once and for all, I’ve decided to put the record straight. The definition of a Sharing Economy is a socio-economic system built around the sharing of human and physical resources[1]. This new booming market